We have found in South America three countries offering great advantages to the Mexican Franchises. The three countries have reported interesting growing economies during the last years and markets not too competitive in certain areas, which result in interesting opportunities to certain Mexican franchises.

We are talking about Colombia, Chile and Peru. Diversiones Moy, who revolutionized the concept of video-games salons to transform them in gathering centers for family entertainment, has granted franchises in Brazil, Spain and India.

Besides the Central American markets, Spain is also a very interesting country where to expand the Mexican Franchises, especially in the food market. On May 1996 participated representing the Mexican Franchises Association in the Madrid Franchises Fair.

On that event, in the Association stand, three brochures with Mexican Franchises publicity were distributed: Sushi Itto, Diversiones Moy and Mi Viejo Pueblito. Before the end of the year from that date, Sushi Itto and Diversiones Moy managed to end the initiation of their operations in Spain. Operations than soon will cross the Pyrenees and will be in other European countries. On the publication of this article, six Mexican companies will have ended their participation in the Madrid Fair: Angus, Opticas Devlyn, Ferrioni, Los Bisquets de Obregon, El Fogoncito, La Fabula Pizza.

The Mexican Companies participation will be in a pavilion where the European investors will be in contact with concepts that could be successful in Spain and in some other countries in the old continent. The Madrid Fair with three working days will be visited by more than ten thousand visitors interested in new concepts which are conducted through franchises.

The third waive is already on route. The Mexican Franchises are already marching to conquer new markets. Spain, Central and South America will be territories where very soon will be common to find Mexican franchises. With respect to the United States and Europe, those markets should be considered with care, as they do not have the advantages of a common language and culture of the already mentioned countries.

  

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